Digital Transformation & Platform Innovation
How CX.dev helped Hatton & Edward, a premium fine wine merchant, digitally transform their platform, drive new revenue, and streamline operations.
Digital Transformation & Platform Innovation for Hatton & Edwards: A Fine Wine Merchant
Summary
CX.dev partnered with Hatton & Edwards, a premium fine wine merchant, to reshape their customer experience, unlock new revenue streams, and optimize internal operations.
We delivered a custom wine storage platform tailored to collectors, maintained and improved two brand websites, and modernized stock management tools to position Hatton & Edwards as a digital leader in the fine wine space.
Key Outcomes
- Launched a collector-focused wine storage platform with e-commerce capabilities
- Maintained and optimized two public websites for SEO, speed, and lead generation
- Rebuilt internal systems for inventory tracking and operational efficiency
Client Overview
- Client: Hatton & Edwards
- Industry: Fine Wine Merchant & Storage
- Brands:
- Audience: Collectors, connoisseurs, and premium wine investors
The Challenge
Hatton & Edwards faced a familiar problem: strong brand, loyal clientele, but digital infrastructure that hadn’t kept up. Specifically:
- No scalable platform for managing customer wine collections
- Missed opportunities for creating recurring revenue through digital services
- Internal systems reliant on manual processes
- Limited in-house technical capability for long-term maintenance or growth
Our Approach
We focused on reducing risk through fast, iterative delivery. Each solution was scoped to deliver value early without sacrificing quality.
1. Collector Platform
We designed and built a bespoke platform for wine collectors:
- Inventory and cellar tracking
- Subscription-based storage with automated billing
- Stripe integration for secure payments
- Admin tools for user and inventory management
- Clean, user-friendly interface with rich but simplified data
Much of the project’s success came from automated dataset cleaning and third-party integrations that enabled consistency across wine records.
2. Public Website Optimization
HEWines.com
We improved site speed and reduced hosting costs with optimized infrastructure and strategic code refactors.
TheLondonWineCellar.com
We deployed fixes, stabilized staging environments, and improved the dev workflow to enable easier iteration.
These seemingly small improvements compounded into real gains: better lead generation, lower infrastructure overhead, and improved team velocity.
Results
- New Revenue Streams: Collectors now interact with a premium digital product that encourages long-term engagement.
- Operational Efficiency: Streamlined stock tracking reduces manual errors and increases data accuracy.
Tech Stack & Services
- Frontend: Svelte, SvelteKit
- Backend & Platform: Stripe, Cloudinary
- Infrastructure: WordPress, Cloudflare, custom hosting
- Services:
- UX & Product Strategy
- Custom Platform Development
- Hosting & Monitoring
- SEO & Performance Optimization
- Ongoing Support & Maintenance
CX.dev delivers platforms that don’t just work—they compound value. Ready to modernize your experience? Let’s talk.